Optimas Solutions develop renewed strategy for Americas market

Global service provider and industrial distributor Optimas Solutions is developing an improved strategy for its Americas market. The strategy will focus on delivering “Manufacturing Solutions” to create greater customer intimacy, service innovation, a new sourcing approach, and advanced manufacturing, and faster speed in quote to order.

The renewed strategy will be led by Marc Strandquist, President of the Americas Optimas Solutions. Strandquist joined the company's leadership team alongside Mike Tuffy as President of International and Kate Daly as Senior Vice President of Global Human Resources earlier this year.

"We've had to concurrently lead in this moment and get ahead of the curve by investing in our business to address fast changing conditions in our Americas marketplace," Strandquist said.  "In the coming weeks, we will be rolling out new offerings, based on feedback from our customers, in the wake of this evolving landscape. Optimas Solutions is an active, innovative, and vibrant partner offering stability and trust to customers. These traits are imperative to helping our customers through such challenging and uncertain times."

A key factor in the Manufacturing Solutions strategy is the strengthening of the company’s supplier network.  In addition to meeting and supporting customer’s needs, the renewed strategy also concentrates on enhancing vendor relationships to allow for the stability and product availability at the most optimal cost.

"We'll be re-energising existing offerings and rolling out new services in the coming months that will highlight how much customers are at the core of what we do," Strandquist said. "We want customers to know us for Manufacturing Solutions that support their production, product quality and financial goals."

Additionally, the company will be making new offering announcements in manufacturing, manufacturing consumables, engineering services, e-commerce, and other technology-driven platforms.

Strandquist claimed that recent feedback from Optimas customers displayed concern towards supply chain distribution, the stability of suppliers, lack of visibility in parts availability, and a greater need for standard and engineered parts, inventory management solutions, and quality services.

"With an increased emphasis on the customer intimacy, technology-enabled solutions, and speed to market, we think this new strategy is going to deliver huge dividends for our audiences," he added.