The 17th edition of Bricoday is shaping up to be the richest ever: before the summer break, participating companies have already reached 460. There are 150 new entries, marking a significant increase.
Hosted for the first time in Halls 22 and 24 at Fiera Milano Rho on September 24-25, the trade show for DIY, Home, and Garden professionals will span 25,000 sqm.
In the new venue the event will offers an optimised and functional exhibition layout. The introduction of product category divisions represents a major step forward in Bricoday’s evolution, enhancing the visitor experience and enabling strategic positioning for exhibiting companies.
The result will be an increasingly vertical, business-focused event with a strong emphasis on networking and exhibitor effectiveness. The rise in participation highlights Bricoday’s pivotal role in both the Italian and international specialised distribution markets and reflects the credibility of its growth strategy.
All major companies have renewed their participation in the DIY & Technical sector, alongside new high-profile international brands with 171 exhibitors confirmed. Top categories include wood, chemicals (silicones, glues, adhesives), power tools, fasteners, profiles, hardware, and small metal components.
The Home sector has 189 participating companies, including exhibitors from Bricoday Luce. While the Garden sector has 73 confirmed exhibitors.
Strong interest continues for the third edition of the Bricoday Digital Village, dedicated to digital innovation and eCommerce in DIY and hardware.
In partnership with OPMF, the Village will host online platforms, management software, payment systems, logistics solutions, and digital marketing tools. The program includes talks, workshops, and roundtables featuring experts and industry leaders.
The exhibition will be enriched by a full schedule of meetings, conferences, and expert-led sessions, offering insights into the most relevant themes in the DIY sector. Topics include: Sustainability, Product and service innovation, Technical and technological solutions from leading market players, Effectiveness of physical and digital sales channels and Evolving consumer needs.
“With over 160 new entries, Bricoday 2025 confirms its growing appeal among both established and emerging companies,” say the organisers. “This is a clear sign of the event’s ability to evolve alongside the market while maintaining a high-quality offering and strong professional networking focus.”
Visit the official website to view the catalogue of exhibitors.
