'Problem-solving' IPH-Brammer rebrands as RUBIX

One year on after IPH and Brammer merged as IPH-Brammer, the group has rebranded as Rubix.

Global private equity investor Advent International acquired IPH in June last year shortly after buying Brammer. It went on to merge the two as IPH-Brammer. The group had a turnover of more than €2.2bn in 2017, and over 650 locations across Europe, reportedly making the business Europe’s largest supplier of industrial maintenance, repair and overhaul (MRO) products and services.

The colourful new logo has been designed to create a simpler, bolder and more modern brand identity.

Group CEO, Martin Gaarn Thomsen said: “The launch of our new group brand marks the start of a whole new chapter for our business. We are a new company, with an agenda to transform our industry and provide innovative value-adding services and propositions for our customers. Our new brand encapsulates our ambition to help our customers in a smarter way and keep their businesses running smoothly.”

“The European industrial products distribution market is very fragmented, and it offers both good growth and margin prospects. There is a real opportunity for us to provide value beyond the product to our customers. With an unparalleled network that puts us closer to the customers in every corner of Europe and technical specialists who have the skills and savviness to offer value-added services, we are creating a new company with a new way of doing things.”

“Going forward, we will be known as Rubix. The name, Rubix, signifies problem solving and the creative and human approach we adopt to resolving problems and providing solutions for our customers.” Rubix is the umbrella name for the group. In the majority of countries, the local brands will remain with the Rubix brand acting as an endorser to let customers know that these brands are part of a bigger network across Europe.

Brammer Buck & Hickman

Brammer Buck & Hickman, part of the now Rubix group, has unveiled a new logo as part of the announcement.

Mark Dixon, CEO at Brammer Buck & Hickman commented: “The new Brammer Buck & Hickman logo is not just a change of symbol, it is a symbol of the changes that have taken place within the company. We’re evolving at a fast pace to ensure that we’re offering customers the very best products, best lead-times and best pricing. Above all, our focus is on ensuring that we add value by offering our customers a network of technical experts who are happy and willing to share their knowledge with our customers. By simplifying our logo, we hope to reinforce the brand in the minds of our customers.

"The rebrand of our parent group, Rubix, seemed the ideal time to roll out the rebrand of Brammer Buck & Hickman. We’re pleased to be able to incorporate the Rubix brand name into our new logo – the name signifies problem solving and aligns with the creative and human approach we adopt when providing solutions for our customers.”

Buck & Hickman became part of the Brammer plc empire in 2011.