The Würth Group has entered the premium class of motorcycle racing as the official tool supplier for MotoGP™. With this partnership, Würth presents itself as a reliable technology partner in top-class sports.
Würth has been active in motor sports since 1976. The involvement in MotoGP™ marks another milestone in its sponsorship strategy. The focus is on equipping the technical teams with high-quality Würth tools that are able to perform in extreme conditions and ensure absolute precision, efficiency and safety in the paddock and pit lane.
“At the end of the day, in motor sports, like in the trades, it’s about every detail: Speed, experience and perfectly tuned processes are the key to success,” says Fritz Hollweck, Head of Sports Sponsorship at Würth. “This ambition is precisely what we share with MotoGP™. Both brands stand for top-notch technical excellence, passion and teamwork.”
The commercial rights holder of MotoGP, Dorna Sports, underlines the strategic value of the cooperation: “Würth matches our ambition and values,” says Marc Saurina, Head of Global Commercial Partnerships. “In Würth, we win a global partner that supports our teams with first-class tools, as well as new impetus in some of our strongest markets.”
During the season, Würth will be prominently visible at the Grand Prix races in Italy, Spain and Indonesia, with strong branding along the race track, in hospitality areas and in digital spaces. In addition, Würth offers exclusive customer experiences. The selection of the Grand Prix locations also highlights the Group’s international growth strategy, connecting with MotoGP’s impressive presence in each market.
