Grafton Group’s DIY and home improvement subsidiary Woodie’s has partnered with range extension platform Virtualstock to increase its online product offering.
Through this partnership, Woodie’s has expanded its product range by 10% in Q1 2025 since going live, with a further 10,000 products set to go live in the coming months.
The partnership also enables Woodie’s to onboard suppliers more quickly and efficiently, strengthening its omnichannel retail offering and providing customers with an even wider selection of products both online and in-store.
Customers can enjoy a more convenient returns process as they can return online purchases via QR code at any of Woodie’s 35+ stores nationwide.
Damien Dwyer, CEO of Woodie’s, said that the partnership with Virtualstock is a key part of the company’s plan to be Ireland’s leading omni-channel DIY, Home and Garden retailer.
“Virtualstock also allows us to bring new products and brands to market quickly, helping us stay ahead in delivering the variety and convenience our customers expect as market leaders,” Dwyer added.
