fischer will showcase its POS and product innovations across two locations at the EISENWARENMESSE – International Hardware Fair. the DIY Boulevard area at stand E-019 and its own stand directly opposite at E-018. Throughout the fair, the company will bring its latest innovations and POS concepts to life for specialist and DIY retail partners, tradespeople and DIYers.
One of the main highlights is the fischer HybridPower anchor. Combining the security of a steel anchor with the ease of installation and flexibility of a plastic plug, this new solution unites the strengths of both systems. Its technology and material composition deliver easy handling, high load-bearing capacity, long-term reliability and exceptional versatility across all solid and hollow building materials – even in the event of fire.
Another key focus is a range of new fischer screws, presented with a modern, newly designed POS concept and innovative packaging. The extensive portfolio includes timber construction, specialist, drywall and stainless steel screws in a variety of head shapes, drives and materials. It offers the right solution for both professionals and DIY users, combining high performance, ease of use, flexibility, significant time savings and a strong price-performance ratio. A new colour-coding system on the packaging and at the POS further simplifies in-store navigation, while the packaging design clearly communicates all key product information at a glance.
Also featured at the International Hardware Fair are fischer installation systems and matching fastening solutions for the residential construction sector. These are designed for load-bearing applications such as fixing light pipes, ventilation ducts or cable trays, and incorporate technical refinements to ensure particularly safe, efficient and comfortable installation.
In addition, the proven fischer range of Meister-Boxes, L-Boxxes and EasyDIY Boxes will be presented in a refreshed design. While maintaining the same high-quality contents, the range is now even more precisely tailored to meet different customer requirements.
“The International Hardware Fair provides the ideal platform to meet existing partners and customers, engage with new prospects, present our products and solutions and discuss current industry topics. We gain valuable insights and initiate joint measures and activities with our customers,” said Michael Geiszbühl, Managing Director of fischer Deutschland Vertriebs.
