At EISENWARENMESSE – International Hardware Fair, fischer showcased multiple products, including the new HybridPower plug and screw products.
The HybridPower plug combines the safety of a steel anchor with the ease of installation and flexibility of a plastic plug. It offers several advantages, including easy handling, high load-bearing capacity, permanently reliable security and versatile application possibilities in almost all solid and hollow building materials. The plug can also be used in the event of fire.
The HybridPower plug marketing package for physical and digital points of sale (POS) also attracted attention at the show. According to fischer, the product presentation, featuring secondary placements and specially designed promotional packaging, generated strong purchasing impulses in stores, while standard multimedia and campaign materials generated leads through digital channels.
Aside from the HybridPower plug, fischer also showcased new screw products for timber construction, as well as special-purpose, drywall and stainless steel screws designed for a wide range of applications for professionals and DIY enthusiasts. A clear colour guidance system on the packaging and at the POS enables buyers to easily identify the products in stores.
Newly designed Meister-Boxen, L-Boxxen and EasyDIY Boxen also attracted attention at the show with their high-quality contents tailored to different customer requirements. The clear design makes it easier for DIY enthusiasts, professional craftsmen and creative hobbyists to select the right box for their fixing tasks.
Visitors also learned about fischer installation systems and fixing solutions for the residential construction sector, designed for the secure fastening of lightweight pipes, ventilation ducts and cable trays, with technical features that support safe, efficient and convenient installation.
“We brought our fastening innovations and POS presentations to life at the fair. The personal and intensive exchange with new and long-standing specialist and DIY retail partners, as well as all other visitors, about our new products and overarching industry trends is always the most important highlight of the fair for us,” said Michael Geiszbühl, Managing Director of fischer Deutschland Vertriebs GmbH.
