The biennial Tool Fair at Cologne is a mecca for people whose business involves tools.
From May 2023 a new satellite event is launched at Fiera di Bergamo. To be held in ‘odd’ years Koelnmesse brings the approved trade fair model of EISENWARENMESSE to Italy by launching International Hardware Fair Italy. This new international project for the European market will provide a "home" to the world of hardware, building, DIY, outdoor and gardening, safety, colour, electrical and industrial supplies.
“Our decision to launch International Hardware Fair Italy is in line with our strategy to strengthen our global portfolio while responding to the growing demand in the Italian market,” according to Gerald Böse, CEO of Koelnmesse GmbH.
The Italian event will adopt the same contents, style and philosophy of EISENWARENMESSE as well as recognising the importance of the Italian connection in the sector worldwide. Its superb location is attractive and its strategic position, easily accessible to northern Italy and well connected to all of Europe.
"For some time now, we have been collecting precise signals from the Italian and European markets for an event that will provide the many sectors mentioned with the necessary continuity of relationship with the market," commented Thomas Rosolia, CEO of Koelnmesse's Italian subsidiary. "We have chosen to put all our experience as exhibition organisers into an international exhibition that meets the real needs of the technical hardware, building and DIY sector. We will achieve this goal with the collaboration of institutional partners and leading production and distribution companies," added Mr. Rosolia.
International Hardware Fair Italy will be targeting an extremely wide range of visitors: from traditional and professional hardware distributors to tool shops, from large-scale retailers and DIY brands to paint shops and building material retailers. Of course, manufacturers and importers, distributors and decision makers from the industry