Easyfairs acquires Southern Manufacturing

Easyfairs has announced the acquisition of European Trade & Exhibition Services, organiser of Southern Manufacturing & Electronics, adding to its engineering and manufacturing portfolio that incorporates Advanced Engineering and other brands across Europe.

Southern Manufacturing & Electronics is in its 26th edition, taking place from February 6-8, 2024, at Farnborough International Exhibition Centre. With over 460 exhibitors and 9,000 attendees, it is the only large-scale industrial engineering event in the South of England. 

Easyfairs has a strong track record of delivering 30 industrial events across nine countries, including Advanced Engineering, Advanced Manufacturing, All About Automation and many others. Advanced Engineering has its flagship event at the NEC Birmingham in November and is the UK’s largest annual gathering of engineering and manufacturing professionals.

Matt Benyon, Group CEO of Easyfairs, commented: “Southern Manufacturing & Electronics is a perfect strategic fit for our growing portfolio; and as part of an established stable of industry-leading events, the event’s future development and its loyal exhibitor and visitor base that has been built up over the last 30 years will be in very safe hands.”

Southern Manufacturing & Electronics has built up over the years as a family business, led by founders Phil Valentine and Jo Valentine and with a family team working with them. Alison Willis, Managing Director of Easyfairs UK confirmed: “Phil and Jo will remain closely involved in the event as consultants, and we very much look forward to working with them and the rest of the family on the continuing growth and success of the event. The knowledge and experience that the Valentine family bring, combined with the strength of Easyfairs pan-European network of industrial trade shows, our advanced technology platform, and the obvious synergies within the Easyfairs portfolio will certainly drive the next phase in the event’s development.” 

Phil Valentine added: “We could not be more delighted to reach this agreement with Easyfairs. As a family business, founded exactly 30 years ago, we were always going to be cautious to choose the right company to take the event forward as and when we were in a position to sell. We have built a strong relationship with Matt and the team at Easyfairs over many years; we are therefore confident that there is a close synergy with the values of our businesses, despite the difference of scale, and it gives me great confidence and pleasure that Southern Manufacturing & Electronics is in the right hands for the future.”

Easyfairs will resume full operational running of the event from the end of February 2024.