DK Tools launches new Amtech range

DK Tools have extended its portfolio of Amtech power tools with 15 new additions to the range, including supporting accessories.

Amtech Product Manager, Val Lu commented on the new additions: “Consumer adoption of power tools is on the increase and the market is set to grow over the next few years, as such, it makes complete sense for us to unlock this category growth opportunity for our trade customers. My rationale for the new range was to include very competitive features at a competitive price point – which is a win, win for both our trade customers and consumers.”

DK Tools has also invested in supporting the launch with rich content that includes in-use photography and video. Retailers buying into the range can also expect free POS when they place their orders via the web portal.

Ricky Johal, Head of Marketing and eCommerce added: “This is a key launch for the company, so we have created a campaign with the objective of breaking down barriers to entry and using humour to highlight the emotion of feeling empowered. We have also used a lo-fi production technique for the videos so that they resonate with a wider audience on our Amtech DIY YouTube channel. Additionally, the free POS is automatically added to online baskets and includes QR codes to activate the product-related content seamlessly between offline and online channels.”

A trade power tools brochure is available on request or when you register to become a stockist at online. You can also enquire via telephone or email.