Dan Bieny joins BHETA DIY committee

Dan Bieny, Yale’s Retail Sales Director UK&I has joined the BHETA DIY Committee. He joined Yale in the summer of 2022.

The BHETA home improvement (DIY) committee‘s role is to represent and protect members’ interests, assisting with their commercial success and adding value to their businesses. The Committee, chaired by Jon Langford, Managing Director of Croydex, meets quarterly.

Well known in the consumer electronics and IT distribution market having worked with brands such as Amazon, Google, Hive, Hue and TP-Link, Dan sees his committee role as being someone who can engage in discussions with BHETA members on the rapidly changing retail and b2b landscape.

BHETA marketing director, Steve Richardson, said, “This is great news for both BHETA and the DIY committee. Dan’s experience across a range of categories and with many top retailers will be invaluable, and we’ve already benefitted from his enthusiastic contributions.”