Bricoday announces the new edition of the Digital Village, the immersive space dedicated to the digital transformation of physical retail and e-commerce in the sector.
Fintech, marketplace, AI, cloud, big data, digitalization… from the management of sales points and networks to payment systems, from online search assistants to full-funnel analytics and much more, the vocabulary of innovation is transforming the DIY and hardware sector.
In Bricoday’s upcoming edition with over 480 exhibitors on 25,000 sqm in the halls of Fiera Milano Rho, running from September 24 to 25, 2025, the Digital Village will also appear in a renewed form: more vertical and complete than ever, backed by its rich exhibition offer, its dense program of talks, and the plenary conference on September 25 dedicated to Phygital Retail and omnichannel distribution.
The Digital Village will be a journey through technologies, services, and digital strategies that are redesigning the future of the entire sector. “In a rapidly, continuously, and profoundly evolving scenario – explains Fraschini – it is increasingly important to have strategic resources and partners to face the challenges of the omnichannel sector. For this reason, on September 23 (the day before the opening of the event), one-to-one closed-door networking meetings between operators will be held, with growing participation from omnichannel distributors.”
Alongside the content of the talks, the Digital Village also confirms itself as an exhibition benchmark for the transformation of the DIY and hardware sector, registering the participation of many of the most innovative digital players in every strategic area of the industry.
Among the exhibitors’ new offerings: advanced systems for product information management, mobile-centric strategies, ecosystems powered by Artificial Intelligence, and new B2B sales models with flexible payment formulas.
In the payments and fintech sector, the introduction of increasingly integrated digital payment services and instalment solutions designed for online commerce is noteworthy, supporting a smooth and omnichannel shopping experience.
In the technological and digital field, platforms are arriving for omnichannel sales management with AI functionalities, marketing tools for marketplaces and local channels, automated invoicing solutions, integrated cloud ERP systems, and new predictive search engines for e-commerce. There will also be virtual assistants for creating personalized catalogues and smart electronic labels that interact with customers in real time.
Finally, on the legal front, structured paths will be proposed to guarantee full regulatory compliance in omnichannel distribution, with a focus on privacy, copyright, and data security.
The 2025 edition of Bricoday’s Digital Village confirms itself as a vertical hub of innovation for the DIY and hardware sector, with solutions ranging from payments to customer experience, from management to logistics, concretely supporting the transition toward omnichannel strategy.
Among the most relevant emerging topics, the growing adoption of Artificial Intelligence in digital processes, omnichannel integration as a strategic lever for the sector’s development, and the increasingly active role of digital agencies in translating innovation into concrete results for companies and retailers.
“The Digital Village – state the organizers – has established itself as a fundamental space within Bricoday, capable of showcasing technological solutions for physical and online retail, offering moments of training and inspiration, and facilitating networking between technology companies and traditional operators.”
