It's alive! Bond It creates Monster adhesive range

Manufacturer of sealants, adhesives and building chemicals, Bond It has launched the Glue Monster range.

Currently including two new products, the Monster line-up consists of Glue Monster Wood Adhesive and 'The Beast'.

The eponymously titled Glue Monster Wood Adhesive is a one part, ready-to-use PVA timber adhesive with an EN 204 D3 rating. It is suitable for a variety of general purpose joinery applications and on hard and softwoods, decorative laminates and chipboard blockwood as well as other types of engineered timber panels.

Glue Monster Wood Adhesive is also water resistant making it ideal for use wherever long-term resistance to moisture is required, such as when material is likely to be exposed to damp or humid conditions on a regular basis.

The second product within the Glue Monster range is the aptly named, The Beast, a one part polyurethane super strength adhesive with an EN 204 D4 rating. It is solvent-free, completely waterproof (making it ideal for both internal and exterior uses), permanently flexible and cures in just 20 minutes. In addition, it can be overpainted or stained once cured.

The Beast is also highly versatile and can be used to effectively bond a whole range of common household and construction materials. This includes ceramic, stone, concrete, plaster, wood, chipboard, laminate, metal, glass, leather and most plastics. Thanks to its suitability for a broad variety of applications and substrates, The Beast is pitched as the only adhesive many general users will ever need.

Countertop merchandisers

Both of the new Glue Monster products are packaged in squeezable plastic bottles in a choice of sizes: 125ml, 250ml and 500ml bottles for Glue Monster Wood Adhesive; and 150ml, 250ml and 500ml bottles for The Beast.

Bond It will be supporting the launch of the new Glue Monster range with dedicated point-of-sale material including countertop merchandisers.

"Bond It has introduced the new Glue Monster range as a result of our highly active programme of new product research and development," explained Bond It Marketing Manager Kirstie Cooper. "Both glues target popular areas of adhesive use and offer our stockists the chance to sell products with a distinct identity and brand.

"We're also hoping the highly recognisable nature of the Glue Monster Wood Adhesive and The Beast, combined with their impressive levels of performance, will contribute to strong brand loyalty amongst end-users."