ERA secures new corporate identity

UK’s home security specialist ERA has unveiled a brand new corporate identity.

Whilst retaining the integrity of the well-known existing logo, the new mark, which incorporates the ‘Total Security’ strapline, encompasses ERA’s strength in design and innovation, as well as helping to elevate the brand.

Head of marketing at ERA Tania Tams said: "The new logo reflects our commitment to ERA’s ‘Total Security’ concept, which covers our traditional product range as well as our exciting smart home products.

"We have a confident approach to the market and a desire to work more collaboratively with our customers. As such, we will be adopting a more fluid approach to logo usage, giving customers the freedom to use our resources, including the logo and imagery."

The new identity will be rolled out across ERA’s range, including packaging, merchandising and other collateral during the coming months.