MacDermid parent Element Solutions launches ESI Automotive

Element Solutions Inc is launching ESI Automotive which will offer next generation performance solutions.

ESI Automotive will focus on applications such as: extending power, range and efficiency in electric vehicles, safety in radar and vision systems for advanced driver assistance systems (ADAS) and braking systems, displays and in-mould electronic structures (in particular integrated touchscreen films), high performance fasteners and decorative trim.

Steve Brown, global director at ESI Automotive, said: “The automotive industry is at a turning point, not only with the steady rise of electric vehicles, but also with the high level of automation and the quality of interior / exterior trim that consumers have come to expect. ESI Automotive is already meeting these growing needs for next-generation automotive hardware, with a full line of cutting-edge solutions and unrivalled expertise — enabling us to pre-empt future designs with state-of-the-art integrated technology.”

Working closely with global businesses such as MacDermid Alpha Electronics Solutions and MacDermid Enthone Industrial Solutions, industry experts within ESI Automotive are able to offer a single information point to connect the global automotive industry with an extensive range of chemical and material solutions.

Furthermore, through collaboration with automotive OEMs and Tier 1s, the new division will work closely with the supply chain in order to meet growing industry challenges in reliability, form factor and performance.

Brown continued: “Thanks to our rich heritage in speciality chemicals and our longstanding relationships with OEMs and their supply chain across the globe, we are taking products to the next level — and ensuring our customers have all the tools at their disposal to power their innovations into the new decade and beyond.”

Element Solutions Inc is the parent company of several businesses innovating and manufacturing surface treatment chemicals and materials.