TR Fastenings Ltd (TR), part of the Trifast plc group, has launched a brand-new enriched content led website designed for the evolving global marketplace.
This latest investment by TR welcomes a consolidation of the investor site and the corporate site into one new focused website www.trfastenings.com. Moving to a single, digital front door allows TR to engage its investors, customers and the marketplace as a unified global company.
There are a number of new features incorporated into the site including the product library and knowledge base which will be of particular interest to the engineering and design community providing the latest user guides, product and sector animations and a new range of fully interactive 3D models.
A unique bookmarking feature allows a user to save pages of interest, creating a personalised area which can be quickly referenced and shared with colleagues.
Key to the user experience for designers and engineers is the innovative use of the interactive TR Smart City animation within the media library and industry sections. These will help end users to envisage how TR’s components can be incorporated into new and existing designs.
The investor information provides a holistic view of the Company with features including interactive investor analysis tools for key financials and sustainability, a TSR (Total Shareholder Return) tool, a financial calendar, a Regulatory News Service and all of the latest Analyst Reports with an equity research tool.
Glenda Roberts, Global Projects and Marketing Director commented; “As of today we receive over 5 million page views on our website annually and content is king. Therefore, we took the opportunity 9 months ago to completely revamp the website. The objective was to enhance the user guest experience with enriched content designed to appeal to a much wider audience of differing disciplines. I am very proud of what we have achieved in house as a team with the support of an excellent design house, Tiga Creative Marketing.”