Sur-Seal® launches new brand

Sur-Seal has unveiled a unified brand with a new logo and website as part of extensive rebranding initiative.

Since 1965 Sur-Seal has provided custom sealing solutions to industry leading OEMs across a variety of markets. In recent years Sur-Seal has invested in growing its operations and capabilities through strategic acquisitions, completing partnerships with Spectex, a provider of die-cut felts and gaskets, and Mueller, a provider of comprehensive die-cut solutions and services. Together these businesses provide custom engineering, converting, and manufacturing of flexible materials. Now they will all go to market under one unified brand name, Sur-Seal. "We now have three great companies coming together as one to reflect one family, one team and one brand," said Pete Futia, Chief Operating Officer.

In addition to offering a variety of die-cut options, Sur-Seal can now offer our customers custom rubber and silicone moulded and extruded parts. Customers will appreciate the expansion of supply chain services that will include storage, kitting, and parts assembly. "We are thrilled about the unified brand, showcasing our new logo and new website," explained Dana Waterman, Chief Executive Officer of Sur- Seal. "The rebranding work provides clarity to our mission and expertise with advanced engineering solutions which create distinct manufacturing advantages for our customers."

The organisation will continue to provide customised gaskets and other sealing, thermal insulation components using the most advanced and cost-effective manufacturing techniques available. "Bringing three companies together as one provides a better customer experience with a full suite of engineering solutions for all our customers' sealing needs. The new site emphasises our value proposition with expertise in markets such as healthcare, aerospace, alternative energy, electrical, climate control and broader industrial applications," said Pete Futia.