ForgeFix has launched its new point of sale, designed to help educate customers and save time for busy counter staff.
The ForgeFix point of sale is available in eye-catching ‘bus stop’ displays that can be hung onto shelving and attract customers to an area. The graphics feature handy guides to screws, their uses, surface finishes, sizes, head and thread types. One piece also offers a measurement chart and imperial to metric conversion.
“These bus stop displays serve two purposes,” explains Rebecca Fortescue-Halliwell, ForgeFix’s Head of Marketing. “Firstly, they grab the attention of the merchant customer, and secondly, they help save time when it comes to product selection and any queries the customers may have. They can also relieve pressure on counter staff as they negate the need for customers to spend time waiting for answers on product sizes and suitability.”
The new point of sale is part of a wider program of marketing support ForgeFix is launching for its merchant customers in 2023, including new training videos, packaging and a ‘good, better, best’ product range which encompasses ForgeFix’s Fasteners & Fixings, Spectre and ForgeFast brands.