BRALO has appointed Jorge Fernández as Global Sales Director. In his new role, Fernández will lead the development of BRALO's international business, with the aim of driving the company’s growth, strengthening its global presence, and generating new opportunities with customers and partners.
An industrial engineer by trade, Fernández has undergone extensive training in operational excellence, process optimisation, and executive coaching.
Previously, he held senior positions at Tyco International, where he led the ZETTLER business unit in Spain. Throughout his career, he has held various sales management roles at industrial companies such as ATARFIL and Johnson Controls, working within international environments and leading multidisciplinary teams.
Previously, Angel Calvo was appointed as the company's Global Sales Director in 2023.
