Apex Stainless Fasteners has appointed Gareth Whiteford as Commercial Director.
Whiteford returns to the company from the Bufab Group after 24 months and will lead Apex’s commercial strategy across sales and sourcing in his new role, working closely with managers and product teams. His responsibilities include overseeing pricing governance, commercial enablement, key account development and the supply chain, in close collaboration with sales, marketing, sourcing, finance and operations.
He will focus on strengthening customer relationships, refining pricing structures, supporting sustainable growth initiatives and enhancing sourcing performance across the UK and export markets.
“Gareth knows our customers, our products and the wider fastener market ecosystem inside out,” said Steve Forbes, Managing Director of Apex Stainless Fasteners. “His leadership will bring clarity and pace to our commercial plans, helping Apex deliver more value to customers while building a stronger, more resilient business as we accelerate our growth plans.”
Commenting on his new position, Whiteford said: “I’m thrilled to be back at Apex. We have a fantastic team and a strong platform to serve customers even better — from sharper pricing and smarter promotions to faster, more reliable distribution. My immediate focus is on listening to our branches and customers, aligning our priorities and building momentum behind growth.”
