Kingfisher has launched a data-sharing platform in France, offering vendors greater access to turnover, transaction and stock-level data.
The platform, Core IQ, was developed by Kingfisher in partnership with Converteo in less than six months. Aiming to make data a key performance lever for improving customer satisfaction, the platform has been deployed at Castorama and Brico Dépôt, among other brands within the Kingfisher group. It also enables users to quickly identify levers to optimise their sales strategy — from assortment to product development — while improving stock management and investing in retail media opportunities.
Moreover, the platform offers both foundational insights and premium analytics, allowing vendors to choose the level of data access that best suits their needs.
Kingfisher said the platform can “facilitate decision alignment, promote a common vision and allow quick adaptation to market needs and new opportunities.”
“Thanks to Core IQ, we are transforming our data into a key performance lever for our vendors, to offer an enriched customer experience both in store and online. This will strengthen our collaboration with vendors and create a virtuous circle of growth for both their brands and ours, while further improving customer satisfaction,” said Gwénola Coicaud, Director of Retail Media at Kingfisher.
Currently, more than 900 users are accessing data shared via the platform, in addition to the wider retail media solutions offered by Kingfisher’s brands in France.
After the pilot phase at Castorama and Brico Dépôt France, Core IQ will be rolled out across other Kingfisher brands, including B&Q and Screwfix in the UK. This gradual deployment will eventually make the platform a one-stop shop for data and retail media, where all data is accessible in one place.
