The provisional list of exhibitors for the upcoming edition of Bricoday, scheduled for September 2025, is now available online. With four months to go, 400 companies have already confirmed their participation – including 120 new entries.
The event will take place on September 24-25, 2025, at the new venue in Fiera Milano Rho, in halls 22 and 24, covering a total of 25,000 sqm dedicated to the world of DIY, home, and garden.
Bricoday is the leading B2B event for the DIY, technical, home improvement, and decoration industries, as well as the garden sector. It serves as a key meeting point for professionals across these fields.
From the growth of the Home sector to the stability of Garden compartment, from the credibility of DIY and Technical world to the increase of the special areas Bricoday Light and Digital Village, the 2025 edition promises to be the most comprehensive and representative ever, serving as a key reference point for Italian and international distribution.
With the move to Fiera Milano Rho, the organisers set a clear goal: optimising the exhibition layout to make it “more organised, coherent, and effective.” The introduction of product category divisions marks a significant step in Bricoday’s evolution, providing a clearer and more structured overview of the exhibition offer. This approach enhances visitor experience while allowing companies to strategically position themselves, improving the event’s overall impact.
The new setup consolidates Bricoday as both an industry benchmark and a highly specialised, structured, and business-oriented event, focusing on sector networking and exhibition effectiveness.
DIY and Technical sectors currently feature 150 exhibitors. While all major brands in the sector have reconfirmed their participation, several renowned international brands have joined as newcomers.
According to the organisers, this is a strong signal to the market: “To date, the quality of companies exhibiting at Bricoday has no equal in Italy, offering a unique and extensive selection for distributors.” The most represented categories include wood, chemicals (silicones, glues, adhesives), tools, fasteners, profiles, hardware, and small parts.
A "better-than-expected" result for the Home sector, which already boasts 170 exhibitors, including companies from Bricoday Light area. Bathroom, storage, and lighting remain core sectors, while there is noticeable growth in exhibitors showcasing household items, which make up a significant portion of new entries. This reflects Bricoday’s ability to anticipate the evolution of DIY retail and establish itself as a reference point for different distribution channels.
The Garden sector maintains its strong presence, with 65 confirmed companies. Outdoor furniture, pools and accessories, fertilizers and soil, manual and power tools are the key product categories on display.
“A total of over 120 new companies have registered for Bricoday 2025,” said the organisers. “Confirming the increasing interest in the event and its appeal to companies of all sizes and sectors.”
