Protrade adds ToughBuilt to its brand portfolio

Protrade has announced that it has added the ToughBuilt brand to its growing product portfolio. All ToughBuilt products will be available in Protrade’s East Midlands-based depots and online from Tuesday 1 February.

Craig Sanders, Joint Managing Director at Protrade, said: “This partnership with ToughBuilt is one we’re really excited about and we’re delighted to be able to welcome their fantastic range of tools and accessories into our depots and online store.

“ToughBuilt has been creating innovative items for a long time and knows the trade industry inside and out. Their values are fully aligned with ours and it's their commitment to providing quality that really stands them out. They will become an instant hit with our customers for that reason.”

A launch event has been planned as part of the new partnership. On every Tuesday, beginning 1 February, trade professionals will be able to make the most of what Protrade is labelling as #ToughBuiltTuesday, during which the first 50 customers will be able to make the most of additional savings and get their hands on free ToughBuilt ClipTech Project Pouches and Hammer Loops when they spend £50+vat worth on ToughBuilt items online or at the featured depot.

The featured depots during this launch period are as follows:
Tuesday 1 February (Burton)
Tuesday 8 February (Mansfield)
Tuesday 15 February (Derby)
Tuesday 22 February (Nottingham)
Tuesday 1 March (Chesterfield)

Protrade has also confirmed that a ToughBuilt Expert will also be present at each depot on the above dates, between 8am and 2pm, to answer any customer questions and run through ToughBuilt product demonstrations. 

Customers can also register their details to be the first to know when the product launch starts online now.