BHETA is to host a networking webinar with TikTok Shop, aimed at outlining the practical steps for suppliers to grow reach, create shoppable content, and convert engagement into revenue. The event, which takes place on 5th June at 10.30, will cover:
- Why 2025 is the time to explore TikTok Shop, including the latest trends and category insights.
- How TikTok users discover products through content – and how that impacts sales strategies for home and lifestyle sectors.
- A walkthrough of how to get started, with practical tips.
- How to produce engaging videos that drive sales – and grow your reach through TikTok’s creator affiliate network.
- How small businesses and challenger brands have scaled quickly through TikTok Shop.
Commenting on the webinar, BHETA’s marketing director, Steve Richardson said, “TikTok Shop is transforming how people discover and purchase products in kitchen, housewares, DIY, electricals, and more, so this event will be a great insight for suppliers on how to work with the platform successfully.”
Suppliers can register online for their places for the webinar. More details of BHETA’s wider events programme, which includes webinars, Meet The Buyer events and retailer networking can also be found on the BHETA website.
